First Kiss

Imagine this.........20 complete strangers were asked to lock lips and kiss each other passionately, which would be nothing out of the ordinary if this were in a club, pub or party. However in this case a clothing company called Wren had the innovative idea to create this simple concept, whether we get the idea, hate it or love it, we're talking about the ad, which is exactly the kind of publicity viral videos crave. 

I'll be honest, I have never heard of this particular brand of clothing before the advert however I now know who they are. Here are the reasons why this ad works so well: 

1. It's captivating, the title alone 'First Kiss' is something we can all relate to 

2. It's awkward, at first I watched through the gaps between my fingers hoping it would end already-This feeling is very familiar before any first kiss you're cringing hoping it wont be awful

3. You feel a sense of 'energy' or chemistry just before each couples' lips touch 

4. I almost felt relieved when they finally did kiss while I smiled to myself and said the word 'Awww' several times

5. The sweet moments after each kiss, the laughter, the smiles, the intense stares and the shy glances